Social media-based Mascot marketing for a multinational company.
ALX is dedicated to providing world-class tech training to millions of people in Africa and beyond. Industry: Tech Training Company Size: 51-200 employees.
Tech
51-200
With over 4 years of stay in Ethiopia, ALX has been able to train and graduate hundreds of students. However, the company needed help to grab the attention of the younger Gen-Z audience.
To engage with the Gen-Z audience, the Aron Kamil team developed a mascot named ALEX. ALEX will be a key figure in the social media strategy, serving as an inspiring and playful character who embodies ALX’s brand values.
Over 900,000 people reached within 1 Month of launching. 78% are between the ages of 18-22.
